In the sport of cricket, making the ball move in the air with the older ball is called reverse swing. It is also referred to as Irish swing.
How is it done?
Reverse swing is used by fast bowlers and medium-pacers to trouble the batsmen with the late swing and get them out LBW or bowled. As the ball becomes older, the bowler tends to keep one side of the ball shining and the other, old. When the bowler bowls at a quick pace with this ball reverse swing is achieved. The ball moves in the direction of shine, due to its weight rather than in the opposite direction of shine as seen in normal inswing or outswing.
Most of the time the bowlers try to hide the shinning side so that batsman don't see the ball and can't determine, which ball is going to reverse.