Chitika is the industry's
leading alternative to Google AdSense both in terms of
Revenue and Size of Network (with 200,000+ active publishers
worldwide).
Chitika was founded in May 2003, is based in
Massachusetts and is closely tied with Yahoo as witnessed by
this May 2013 press release. In fact, when Yahoo shut down
its Affiliate Program, they referred all publishers to
Chitika.
Chitika began, not as a stand-alone advertising solution but instead as way to complement existing advertising / publishing programs through the use of additional Ad Units which were altogether different from the standard ad boxes, pop-unders etc that everybody else provided. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same Chitika instead provided active boxes that showed targeted products from different manufacturers. If you ran a blog for example and discussed a product you might have found the Chitika box showing links for this product and competitors' products. If people purchased these products you would get paid a commission. This was referred to as affiliate marketing in the form of Premium Ad Units (eMinimalls).
Chitika has now progressed, however, into a fully-fledged advertiser service. The eMinimalls initially evolved into advertising units that would show adverts based on what people searched for to get to your site (exactly like Google AdSense). This is subtly different from the standard keyword driven advertising since it shows ads that are more relevant to the original intent of your visitors search. This greatly increases the chance that someone will click on an ad. This type of advertising is still offered by Chitika and is a good addition to a site containing traditional banner ads.
However, Chitika now goes beyond this, also offering what are termed premium ads. Chitika uses its proprietary "Click Prediction" technology to show select ads when there is a greater chance they will be clicked on. This is obviously a great way to improve your revenue.
For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise the ad code falls-back to the page text and finds a suitable ad to display.
You can find info about their entire ad suite on the
Chitika website but in short:
Chitika began, not as a stand-alone advertising solution but instead as way to complement existing advertising / publishing programs through the use of additional Ad Units which were altogether different from the standard ad boxes, pop-unders etc that everybody else provided. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same Chitika instead provided active boxes that showed targeted products from different manufacturers. If you ran a blog for example and discussed a product you might have found the Chitika box showing links for this product and competitors' products. If people purchased these products you would get paid a commission. This was referred to as affiliate marketing in the form of Premium Ad Units (eMinimalls).
Chitika has now progressed, however, into a fully-fledged advertiser service. The eMinimalls initially evolved into advertising units that would show adverts based on what people searched for to get to your site (exactly like Google AdSense). This is subtly different from the standard keyword driven advertising since it shows ads that are more relevant to the original intent of your visitors search. This greatly increases the chance that someone will click on an ad. This type of advertising is still offered by Chitika and is a good addition to a site containing traditional banner ads.
However, Chitika now goes beyond this, also offering what are termed premium ads. Chitika uses its proprietary "Click Prediction" technology to show select ads when there is a greater chance they will be clicked on. This is obviously a great way to improve your revenue.
For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise the ad code falls-back to the page text and finds a suitable ad to display.
- Linx ad code - an in-text unit Linx ad units
can be run in addition to Chitika's standard ad units
and works best on sites with lots of text content. The
code will scan the page, determine the words which
should net the highest CPCs and underlines them. When
the user mouse-s-over the word, a small, highly targeted
text ad is shown.
- Hover ad code - a slider unit Hover ad units
can also be run in addition to the other ad types. It
also targets incoming search terms and in the absence of
that, it targets page content. The unit is a small
window that slides in the frame from the right-hand
side.
- Mobile ad code - automatic display of ads on mobile devices At the time of writing Chitika is one of the only advertising networks in the world (aside from Google) whose standard ad code can sense that the user is on a mobile device and automatically serves a mobile ad at the bottom of the screen specific to the device screen size.
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