Bulk Email Software

Overview

Bulk email software is an application to help you send the same email correspondence to a large group of people. Predominantly, this task may be required in support of marketing efforts. However, it can also be used to communicate within the organization when you need to keep either all the employees of the organization or those of particular departments and/or hierarchy in the loop.

How it Works

Traditionally, before there were systems in place, there used to be a designated employee who would maintain an address book in a spreadsheet or other type of system, where the email addresses could be plugged in manually into the email message and sent out when needed.
For smaller businesses that may be a process that works, but as the size of the list to send out emails to grow or the desire to automate the process comes up, businesses will have to look for an automated process and the bulk email software is one efficient way to accomplish the task.
The software programs are capable of picking the email addresses from the existing database or list and sending out the desired email. In addition, some are even designed to create the templates for the newsletters or messages you want to send out on a regular basis. The format used for the content is important, especially the marketing pieces that may need rich graphics and dynamic content including video and photos. The use of HTML formatted emails is essential to making a good impression on those you want to communicate with. Many of the bulk email programs are good at handling these jobs. It is worth trying out a few of them to see which one does the best job for you. They generally offer trial periods for you to test the system on a limited number of email addresses.

Benefits

The major benefit of adopting any bulk email software is that the process becomes automated, which makes it error-free and more efficient. It is not feasible to have designated personnel in every department to send out communication to all the concerned people. Moreover, the process of manually inserting the email addresses is tedious and some of them may even be accidently left out. Bulk email software in place will take care of all this.
Spam is a big issue in the field of marketing and there are spam filters in place to keep the inboxes free of junk. The bulk email software services have special domain names just to be able to send out email that will not be considered spam by the spam filters.

Costs

Bulk email software is available in the market with varied features, functions, and price ranges. The minimum you might have to pay for the software is around $40.00, but depending on the vendor and the features, the price can go up to about $200.00.

Timing

As long as your business is small and your address database is of a manageable size, you may consider manually plugging in the email addresses of all those whom you wish to keep in touch. However, as the need to send out messages to a larger group arises, you will realize the need and worth of acquiring bulk email software.