There are many different marketing techniques
that you can use to advertise your business and bring in more customers.
One of the most common is the method known as direct marketing. In
direct marketing you use different marketing strategies to directly meet
the potential customer. Some of the methods of direct marketing include
mailing lists, brochures, post cards, telemarketing, and catalogs.
Mailing Lists
Creating a mailing list is a very easy technique that can reach a
large number of people. With mailing lists you can create a list of
potential clients and send letters describing your company or business.
The list of addresses can be taken from a local phone directory or
online address book. Once you have the addresses you can send mail about
holiday discounts, special offers, and different products offered by
your company. One good idea is to concentrate on a niche customer base
to maximize the benefit of using mailing lists.
Postcards
You can send postcards to customers during special occasions or
festivals to show that you care and appreciate their business. Postcards
are like mailing lists but they have a personal touch and have less
information. Using postcards is a very effective direct marketing
technique and can be used along with mailing lists to gain the biggest
advantage. You can also send postcards to prospective customers that
contains information like your company address, website, and other
details so that they may be able to contact you.
Brochures
Another effective direct marketing strategy is distributing
brochures. A well designed, colorful brochure can capture the interest
of a stranger and turn them into a customer. Another advantage of
brochures is that they can be distributed at a variety of places like
fairs, malls and concerts. Almost anything can be printed on a brochure,
including pictures of the products or services you sell.
Catalogs
Many businesses have catalogs that customers can browse through and
order products from. Catalogs are a highly effective way to introduce
new products that are produced by your company to existing and potential
customers. When designing a catalog, pay special attention to the
format, design and content. It should be both attractive and informative
so that the customer can choose the products they want easily.
Telemarketing
One of the most popular direct marketing techniques is telemarketing.
This form of marketing has been found to be very effective in bringing
in new consumers to a business. With telemarketing a representative from
your company can talk directly to customers and showcase company
products. Through telemarketing you can reach a very large number of
people in a relatively short period of time. Information about the
product or service can also be told directly to the customers. Many
people may not be interested in reading mailers or brochures but are
often willing to listen about your products from a real person.
