Overview
A mannequin is an artificial model of a human
being. The word "mannequin" traces its origin to the Middle Dutch word
"maneken," which means little man. Mannequin means "an artist's jointed
model" in French. These life-sized models find application in a variety
of situations. Mannequins are commonly used by retail clothing stores to
display their new collection to the public. They are also used in the
field of medical education for purposes such as teaching first aid and
CPR. Mannequins are manufactured using different materials. Those made
for the retail stores are made with fiberglass. Fiberglass looks
life-like, lasts longer, and is reasonably-priced. Mannequins are also
made of expanded polystyrene which is cheap, light, and almost
indestructible. Urethane is another material that's expensive, but
durable.
You can check out stores like TRIO Display, Tobart Mannequin, Allen Display, and S&L Store Fixtures.
How it Works
A unique display always draws potential customers even if they are
not interested in the product on display. So, you can consider arranging
your mannequins as if they are narrating a story. You can also set up a
tableau featuring your mannequins in a realistic situation to make
things more effective. Mannequins come in different forms like men,
women, and children. They also sport different poses like standing,
seated, and action. Make sure that you get an assortment of mannequins
that fit your need perfectly. You can also take your pick from body
forms such as headless instead of a full-sized body. This option should
be considered if you have a space constraint or if you want to display
single items, like a bra.
Benefits
A mannequin is the best way to attract potential customers. There is
no better way for a retailer to display the latest clothes he has for
sale. There is also nothing better than an articulated doll like
mannequin to highlight the cut, fit, and fabric of a garment. Some
recorded sales data actually proves these three dimensional human forms
can be phenomenal in increasing sales. It is confirmed that torso forms
sell more bras and butt forms sell more briefs and panties.
Costs
Mannequins are not very cheap. Fiberglass mannequins range from $150
to $1,000. You might even be able to find used mannequins. Check out the
retailers who are closing down their business, or use other sources
such as the Internet. Buying used mannequins will save you a great deal
of money. It is not just about price, but you also need to consider the
target audience before investing in a mannequin. Look into all factors
before choosing the most appropriate looking mannequin.
Timing
Retail businesses dealing primarily in garment sale cannot bank only
on online sales to run their business. When they want to sell clothes
out of their storefront, they should purchase mannequins because of the
positive impact they create on your business.
