Overview
With phenomenal changes occurring in the world
today, it seems like the newspaper has become more important than ever.
Whether we turn to newspapers for information on our plunging stocks or
to find jobs, newspapers hold an important place in our day-to-day
lives.
Sure, more and more people are turning to newspaper websites to keep
abreast of current happenings, but these sites also come with a place
for advertising your business. People still bank on newspapers, so you
can establish your presence through them.
How it Works
In order to get started with newspaper advertising, you should get in
touch with the local newspaper in your area to see what they can offer.
Their advertising department may have certain regulations in terms of
what you have to provide and what items they might not choose to
advertise in their paper. You then need to create your advertisement and
submit it to them before the deadline. You have to come up with an
advertisement that catches the reader's attention. Run the ad in as many
paper editions that you can afford to maximize your exposure.
Benefits
The biggest benefit of newspaper advertising is its ability to
connect with a large number of people living a local community. When you
are running a business within a community, newspapers help to promote
your reputation and they may guide customers to your place. Instead of
marketing to people who may never come by your business, you can
advertise to prospective customers living right around the corner.
Things that are advertised in the newspapers or on online news sources
seem to be more legitimate and have more validity than any other
marketing tactic. This further encourages readers to pay heed to what
you have to say.
Costs
The main concern with newspaper advertising is that it is a tad
costly. As advertisements are a major source of revenue for newspapers,
you need to pay for your space in the pages. If you want your ad to
feature in a more popular section, you will have to pay more. You can
control your costs by limiting the size of your advertisement, but you
can still expect to pay a fairly high amount of money for an
advertisement that runs in the daily paper, and even more in the weekend
edition.
Timing
The best time to run your advertisement would be during holidays and
certain seasons when more people are likely to view it. The time to
place your ad also depends on the nature of the business. Some may have
to advertise all through the year, while others can advertise on special
occasions like discount sales, anniversary celebrations, or when
introducing a new product. Christmas season is considered as the best
shopping season. Most retailers spend heavily on advertising during this
period.
