Postcards

Overview

Spreading word about your business should be one of your top priorities as a business owner in order to increase your consumer base. In today's tough economic times, you may be worried about whether you can afford the typical marketing campaign of commercials and TV ads. As an alternative, you should try postcards, which is a simple, cheap, and effective way to let others know what you have to sell.

Postcards show up in mailboxes, on cars, and on doorsteps. These small cards can help you inform your neighborhood about your business, or they can help to spread the word about your website or about a sale you might be having.
Nearly any printing company can help you create your own unique postcard, but there are also a number of software bundles that include postcard making tools. For example, Microsoft Publisher has a tool where you can make your own postcards right from home.

How it Works

Postcards are among the most efficient, direct-mail marketing methods. Today's state-of-the-art printers have made postcards available at affordable rates. The light-weight and small dimensions of postcards make them an affordable solution for direct marketing. To make it work efficiently, you should also have your postcards professionally printed by a reputable company such as PsPrint.

Benefits

The benefits of postcards are many, but the one that stands out in most small businesses' minds is the cost. Ordering and printing postcards is an extremely cost effective way of advertising. The cards themselves cost little to produce and they can even be printed on your own computer at home, saving you even more money. Since they are inexpensive, you can hand them out to even more people, which lead to more potential customers. You can send hundreds of these cards without spending a lot of money on first class stamps. Postcards also have their own class of postage.
Postcards are successful because of their unique shape. Unlike other advertisement mailings, a customer can not simply throw away a postcard without seeing what it has to offer. Junk mail is easy to toss, leaving it in its envelope. But with a postcard, the customer is more likely to read the message and store it for future action.

Costs

Each postcard only costs a few cents to print and the postcard stamps rate is far less than the traditional first class stamps. Right now, the postcard stamp only costs 27 cents.

Timing

All you need to do in order to make postcards work for you is to print up some of these cards on your computer at home or order these from a printing company. Mail the postcards at regular intervals and your customers will begin to expect your messages in the mail. You might want to save your postcard mailings for special times and sales to let your customers know something special is happening.