Press Releases

Overview

If your business has something new to offer, it is important to let your customers know about it. But instead of just using advertising, you might want to look into the value of press releases. These pieces of marketing copy allow your customers to get information about what is new in your business while not being pressured into buying anything.

Press releases are factual pieces of writing that simply inform the reader and then allow them to make the decision about purchasing your product or service. They do not cost any money for you to produce and are a great way to put out good information about your company.

How it Works

A press release is simply an informative article that talks about a new innovation, product or service at your company. A well written press release should contain all of the information a customer might need to make a decision to act, but it should not create the idea that you are pushing the item in any way. Think of a press release as simply a summary of the benefits of an item, where it can be purchased, and what makes it special.

Benefits

Press releases offer a wide range of benefits to companies. First of all, press releases can be written quickly and spread to a number of press release outlets in minutes. This ensures that your business can update your customers and clients as soon as you have something new to offer. In the competitive world of business, the quicker you can inform your customers, the quicker you will be able to attract their attention.
Using press releases also helps to establish a better reputation with your customers. Since press releases are not hard-sell pieces, customers do not feel pressured by the new information. They simply get the facts and a list of reasons why they should take action, but then they are left to make their own decision. In a world of high pressure sales, a press release is a welcome relief.
Finally, press releases help companies reach a large audience with only one piece of writing. You can submit press releases not only to newspapers and magazines, but also to popular websites to reach as many customers as possible.

Costs

The cost of creating press releases can be minimal if you are already familiar with writing. If you have a knack for compiling information into coherent sentences, you can write your own press release in a short amount of time. However, if you are not comfortable with your writing style, you can hire copywriters and ghostwriters to do the work for you. For a small fee you can have a professional sounding press release that is ready to be shared with the world.

Timing

Normally, press releases are written when a product or service is launched. It is also a good idea to write one before the launch of a product or service so you can create an excitement for its release. By doing this you can promote your product or service effectively, giving you the best odds to succeed.